Apple announced the AirTag, calling it an iPhone accessory, priced at US$29 for one or US$99 for four. It will be on store shelves on April 30, CNBC reports.
It uses Apple technology called Find My, which uses a network of iPhones to find lost objects. It’s using a technique Apple calls “precision finding” that it says is privacy-sensitive.
This product has been the source of some scrutiny from lawmakers who have heard that Apple is privileging its own lost-item trackers over others’ using anticompetitive practices and access to the iPhone operating system. Find My opened to third-party accessory makers last month.